Jeff took me through my franchise agreement line by line making sure i understood every detail i was signing. He focused on two main categories - am i protected if things go really well and am i protected is if things do not go well. I had no idea how exposed i was in the downside scenario until he walked me through a few example situations. I also did not understand the exposure i was taking on the upside scenario. When i read the agreement i read the part about territory completely wrong and because of his accurate assessment of territory i chose to not pursue this franchise. He created a simple to read addendum that i was able to send on to the franchise owners and gave me great tips on negotiating terms. When i find another franchise i intend to pursue i will definitely contact Jeff again to review any agreements before i sign.

HIGHLY RECOMMEND! Jeff Wheelock is very knowledgeable about franchise, and explains those FDD terms really well. He gave clear outline of his service, and I knew right away what I would be getting after the first phone conversion with him. He is efficient and his work is phenomenal. At the end, I feel I have a much clear picture about I am getting into, and thanks to Jeff!

Jeff Wheelock provides excellent service at a very reasonable rate. After his review of all the documents related to a franchise in which I was interested, he then took the time to meet one-on-one to review all of his thoughts and concerns, while offering suggestions not only for potential amendments to the agreement but strategies on how best to brooch issues with the franchisor. Exceedingly knowledgeable about franchise agreements. Very helpful! I would highly recommend him.