Jeff took me through my franchise agreement line by line making sure i understood every detail i was signing. He focused on two main categories - am i protected if things go really well and am i protected is if things do not go well. I had no idea how exposed i was in the downside scenario until he walked me through a few example situations. I also did not understand the exposure i was taking on the upside scenario. When i read the agreement i read the part about territory completely wrong and because of his accurate assessment of territory i chose to not pursue this franchise. He created a simple to read addendum that i was able to send on to the franchise owners and gave me great tips on negotiating terms. When i find another franchise i intend to pursue i will definitely contact Jeff again to review any agreements before i sign.

Jeff is very knowledgeable, takes pride in his work and really has your best interest at heart. He took the time to explain everything in language I could understand. I now have more confidence in knowing what I am getting into. I would definitely recommend Jeff.

Jeff Wheelock is a MUST for anyone considering purchasing a franchise whether new or resale. There is no better return on investment than having an experienced franchise attorney review an often one-sided agreement. Jeff will identify red flags and other clauses you will want to negotiate. Do NOT buy a franchise without first having Jeff review all of the documents. The small investment will pay huge dividends in the long run.